BUSINESS & CUSTOMER INSIGHTS:
Customer focused insights for better profitability
Is the customer consistently at the center of all that you do?
Do you understand the needs of your customers so well that imagining, developing and implementing hugely valuable propositions that separate you from the competition is a piece of cake?
Knowing what truly motivates customers is an absolute necessity for any organisation that expects to grow, make healthy profits, and stay ready for the future. You need insights into what moves people and the things you need to be doing in your business to provide that.
mapping & advice
Bringing the entire customer journey into view to gain insights into any bottlenecks and pain points where customers are tempted to abandon the process, as well as where general improvements can increase satisfaction. Also searching out points where innovations, new products or more service can make them even happier! Happy customers tend to stick around longer, spend more money, buy more things. A great customer experience means a higher Customer Lifetime Value.
research & interviews
Increase customer satisfaction and improve your organisation's customer focus with actionable insights into what people want and how they prefer to use products and services. Better than surveys (aka: 'mood barometers'), using in-depth interviews and qualitative rather than quantitative research to reveal experiences and motivations is how you discover what moves your customers. If you truly want to improve your offering. Or turn indifferent customers into raving fans.
mining the customer base
A meaningful segmentation can provide two ways to improve the organisation's profitability using better insights into your existing customer base. On the cost side, you can improve your efficiency and effectiveness by offering more relevant service levels instead of ‘one size fits all’. Then, by actively identifying customers who might buy differently and stick around longer if they were given a little more attention or a more relevant offer, you can also significantly improve the revenue side.
coordinating the brand
Want customers to understand you? Trust you? Present them with a cohesive image of a customer-focused company that they will love doing business with. An organisation they will want to be associated with. One that offers solutions to their problems. Specialized content and a consistent experience, both physically and virtually (including products and services!), all help to tell a compelling story and communicate your brand in ways that keep them coming back for more.